Google Translate Support
Our Android application provides support in learners' native languages through Google Translate. We don't recommend looking up the translation for separate words; instead, highlight the whole sentence and check the word's meaning in the context. Checking translations of separate words may reinforce cross-translation habits and hinder the creation of a visual image of the situation. Learners who translate the whole sentence receive more accurate contextual translation, helping them create a visual image of the situation described in the sentence. The learners develop the habit of using these visual images when performing simultaneous repetition. Thus, direct links are formed between English words and images or symbols.
Disruptive Invention
The disruptive invention for learning English describes a process by which a product takes root initially as a mobile application at the bottom of a market and then relentlessly moves up the market, eventually displacing established competitors. Our patented method belongs to the disruptive invention. There are 1.5 billion learners of English in the world; it is unrealistic to talk about immersion as the best tool for this number of learners. They need a new pedagogy and new technology (disruptive innovation!) implemented in their smartphones which almost everybody has today. The mobile application will eventually displace established competitors since its innovative features most fully satisfy the learning habits of Generation Z.
